As you can see, the age-old debate is easily solved: marketing is art and science many aspects of marketing can’t be measured and require a certain talent to perform many aspects of marketing can’t be measured and require a certain talent to perform. As you can see, the age-old debate is easily solved: marketing is art and science many aspects of marketing can’t be measured and require a certain talent to perform predicting when and why demand will rise might fall under science, while creating that demand is definitely an art.
Conclusively, art is the best original piece of marketing management but for workable marketing strategies in management of businesses, science will make artistic things come true similarly, the art of marketing makes the science complete. According them marketing is an art some writer said that marketing is neither an art or nor a science, marketing is a business, (bogart, leo 1988 p47) marketing can also be considered as art because art means creativity and in marketing, one has to be a great artist to achieve all the organizational goals in a proficient manner.
There continues to be ongoing debate around the topic of the role of art and science in marketing a debate that highlights why marketing as a function continues to struggle to assert itself and to deliver real commercial value as in all good stories, let’s start at the beginning so what is the purpose of. The art of marketing comes from the doing of marketing — implementing programs to attain and retain customers, and seeing what actually works the art and science of marketing: marketing for marketing managers grahame dowling chapter 1 the nature of marketing management part i foundations chapter 2 the organization.
Marketing is both - an art and a science enjoy this point and counter point about the art and science of marketing use the strengths of both arguments to better understand and improve your marketing.
Generally a controversy arises as to whether marketing management is a science or an art this controversy has created a good deal of confusion about the nature of marketing management the essential features of an art are personal skill, practical knowledge, result-oriented approach, regular.